Digital Transformation Strategist
For seven years as Burberry’s VP IT Strategy, Architecture, Relationships, Craig Crawford united C-level executives driving Burberry’s digital transformation internally and at retail.
As a creative with nearly 30 years of experience in global fashion brands, Craig is often referred to as “the right brain of IT.” He makes decisions that change the face of Information Technology driving momentum and growth with improved business connectivity through digital innovation for brands such as Hugo Boss, Jaeger, matchesfashion.com, Diane von Furstenberg, MaxMara, and Tory Burch.
Craig chairs and presents at numerous fashion and retail tech events, where he connects global industry leaders and technology innovators. He advises fashion tech startups in both the UK and US. His articles, videos, and webcasts appear on both sides of the Atlantic.
As a guest lecturer for various universities (Marangoni, ISDI, Conde Naste, UaL to name a few), Craig brings industry relevance to the classroom ensuring tomorrow’s workforce is digitally prepared.
Craig enjoys being an Adviser for the charity Apps For Good where young people learn to create and apply technology to change the world through a transformative education program.